Goodbye Serious

💼 Wall’s Ice Cream

Singapore is a pretty stressful place to call home. With the country ranked as the most expensive city in the world, it’s no wonder why many of us are always in a serious mood.

To lift Singaporeans’ spirits, we reminded them that it’s often the simplest things in life that give us the most joy – whether it’s eating a Wall’s ice cream, or simply smiling.

And nothing makes Singaporeans smile more, than our love for ‘cold’ jokes and lame puns.

we brightened up the day of commuters by taking over bus stop ads.

we created youtube vogons based on singaporeans’ top 10 search topics.

We took over buses to spread the ‘cold’ jokes.

we helped launch Wall’s not-so-serious social pages.

AND WHEN WALL’S ICE CREAM RELEASED THEIR NEW LIMITED EDITION ‘SELFIE SANDWICH’, WE RAN A series of SELFIE CONTESTs ON SOCIAL.

by taking a selfie with a SELFIE SANDWICH THAT’S GOT OUR ‘design of the week’, consumers stood a chance to be rewarded. winners were notified a week later.