Initially set on becoming a photographer, a taste of advertising during a photo assistant internship changed everything. Knowing next to nothing about the industry, I rolled up my sleeves and cut my teeth as a graphic designer.
Since then, my brief experience in advertising has put me in the shoes of countless characters, of every shape, size, and sentiment — Elderly folk, too frail to chase their dreams. Millennials who know not of their roots. The overly stressed, who've forgotten how to laugh.
Awards
MARKETING MAGAZINE’S PR AWARDS 2023
SILVER (BEST USE OF SOCIAL MEDIA)
FINALIST (MOST CREATIVE PR STUNT)
MARKETING MAGAZINE’S MARKIES AWARD 2022
BRONZE (MOST EFFECTIVE USE – EXPERIENTIAL)
FINALIST (MOST CREATIVE – CUSTOMER ENGAGEMENT)
FINALIST (MOST CREATIVE – EXPERIENTIAL)
FINALIST (MOST CREATIVE – INTEGRATED MEDIA) x2
FINALIST (MOST EFFECTIVE USE – SOCIAL MEDIA)
FINALIST (MOST CREATIVE – VIDEO)
MAD STARS (FKA AD STARS) 2022
FINALIST (BRAND EXPERIENCE & ACTIVATION)
MARKETING MAGAZINE’S MARKIES AWARD 2021
SILVER (MOST CREATIVE – COVID-19 RESPONSE)
GOLD (MOST EFFECTIVE USE – INTEGRATED MEDIA)
Ad stars 2018
CRYSTAL (SOCIAL & INFLUENCER)
CREATIVE CIRCLE AWARDS 2018
BRONZE (FILM & BRANDED CONTENT GONGS/FILM ONLINE)
BRONZE (BEST USE OF SOCIAL PLATFORMS)
FINALIST (BEST USE OF CELEBRITY, INFLUENCERS & KEY OPINION LEADERS)
MARKETING MAGAZINE’S MARKIES AWARD 2018
FINALIST (BEST IDEA — SOCIAL)
FINALIST (BEST IDEA — VIRAL)
YOUNG SHITS 2018
THE PROFESSIONAL SHIT (DECEMBER 2018)
Experience
HAVAS SINGAPORE (2020 - 2022)
ART DIRECTOR / senior art director
GOVT (2017 - 2020)
Junior Art Director / Art Director
J. Walter Thompson Apac (2015 - 2017)
intern / junior art director
Tofu Design (2015)
Freelance graphic designer
Calibre pictures & Ideas (2011)
Intern
Education
Temasek Polytechnic
Diploma in visual communications (major in photography)
Contact
email:
yeo_cliff@hotmail.com