Surname Stories

💼 HISTORY Channel

To get people interested in a show about migration history, we got personal and told them their own stories.

We crafted tales of migration around Asia’s popular surnames, with one common message – your history is more captivating than you know.

🏅 AD STARS 2018 — CRYSTAL (SOCIAL & INFLUENCER)

🏅 CREATIVE CIRCLE AWARDS 2018 — BRONZE (BEST USE OF SOCIAL PLATFORMS)

📋 CREATIVE CIRCLE AWARDS 2018 — FINALIST (BEST USE OF CELEBRITY, INFLUENCERs & KEY OPINION LEADERS)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2018 — FINALIST (Best Idea — Social)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2018 — FINALIST (Best Idea — VIRAL)

we created bite-sized stories for the most popular surnames Using shows from history channel as assets.

we created mini galleries of their stories for the less popular surnames.

Influencers were tagged and they joined in to talk about their surnames’ history.