Dads’ Unspoken Words
💼 OCBC BANK
Many dads, especially Asian ones, don’t openly express affection or love to their families.
So, for Father’s Day 2020, OCBC wanted to shine a whole new light on fathers—and by doing so, give all thankful children the ultimate reason to show dad some love with Father’s Day deals from OCBC Cards.
We launched the campaign on social media with an emotive video.
A series of Tactical posts were created to help sustain the campaign and push out our father’s day deals.