Imperfect Journeys

💼 OCBC Bank 

Here’s the truth: we all plan for the perfect life. But no one’s journey through life is perfect.

To motivate Singaporeans to start their own long-term financial planning with OCBC Life Goals, we brought this to life with an unlikely voice – our country’s most iconic funny man, Gurmit Singh.

🏅 Creative Circle Awards 2018 — Bronze (Film & Branded Content Gongs/Film Online)

Collaborating with award-winning director, Royston Tan, Gurmit’s emotional life journey was captured in a short film that debuted during Singapore’s National Day Rally.

on social, we had a series of personal conversations with gurmit about his life.

We launch the campaign with a movie poster-like ad on the newspapers and ooh.

large format prints were subsequently installed at ocbc branches.