Imperfect Journeys

💼 OCBC Bank 

Here’s the truth: we all plan for the perfect life. But no one’s journey through life is perfect.

To motivate Singaporeans to start their own long-term financial planning with OCBC Life Goals, we brought this to life with an unlikely voice – our country’s most iconic funny man, Gurmit Singh.

🏅 Creative Circle Awards 2018 — Bronze (Film & Branded Content Gongs/Film Online)

Collaborating with award-winning director, Royston Tan, Gurmit’s emotional life journey was captured in a short film that debuted during Singapore’s National Day Rally.

on social, we had a series of personal conversations with gurmit about his life.

LifeGoals #OCBC Get personal with Gurmit as he shares more about his career and what made him step away from the spotlight. No one's journey through life is perfect but its easier with a little help. Brought to you by OCBC Life Goals. Start your journey at https://www.ocbc.com/personal-banking/lifegoals/retirement.html#whyocbc

We launch the campaign with a movie poster-like ad on the newspapers and ooh.

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large format prints were subsequently installed at ocbc branches.