Insta-Postcards

💼 SINGAPORE POST

The unfortunate reality is that postcards are going obsolete.

Because in today’s day and age, all it takes to connect and share a moment, are a few taps of the screen. Be it a post or a story, just tag a friend on social media and that’s that.

To reinvigorate this wonderful medium, we created a simple activation that used the very technology that threatens to destroy it.

🏅 MARKETING MAGAZINE’S PR AWARDS 2023 — SILVER (BEST USE OF SOCIAL MEDIA)

📋 MARKETING MAGAZINE’S PR AWARDS 2023 — FINALIST (Most Creative PR STUNT)

🏅 MARKETING MAGAZINE’S MARKIES AWARD 2022 — bronze (Most Effective Use – Experiential)

📋 MAD STARS (FKA AD STARS) 2022 — FINALIST (Brand experience & activation)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2022 — FINALIST (Most Creative – Customer Engagement)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2022 — FINALIST (Most Creative – Experiential)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2022 — FINALIST (Most Creative – Integrated Media)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2022 — FINALIST (Most Effective Use – Social Media)

we launched with a series of videos.

submitted user-generated content were printed and mailed out as postcards.

we then collated the user-generated postcards and shared them on a microsite.