SG Mental Health Matters Branding

💼 SG Mental Health Matters

SG Mental Health Matters (SGMHM), a community-led organisation that advocates for better mental health policies in Singapore, wanted to create a new brand identity, primarily for social media.

Mental health has long been a taboo subject, and is often misunderstood.

In Fact, the number of mental health issues have been on the rise over the years.

AND YET ACCORDING TO A report by SGMHM, 46.3% of people find it difficult to access information to seek help for their mental health in singapore (SOURCE: SGMHM #AREWEOKAY PUBLIC POLL 2021).

WITH A VISUAL REBRAND, how can we bring more attention to mental health issues in singapore? Can we shine a light on these issues that matter?

The NEW LOGO reinforces SGMHM’s mission to spotlight and tackle mental health matters that affect singaporeans.

A san serif font that is neither too mechanical nor calligraphic is chosen to represent the serious yet human issue of mental well-being.

The SPOTLIGHT also acts as a graphical device that creates a distinctive & unique look & feel for SGMHM.

IT is used as a graphical motif for hard-hitting facts & NUMBERS:

and as holding devices for profile features: