The Huat Hit

💼 OCBC Bank 

If there’s one thing you don’t mess with on Chinese New Year, it’s the people’s money. So when a competitor slashed their hottest savings account’s interest rates just before CNY, shit obviously hit the fan.

Of course, we had to step in to stop Singaporeans from bringing all that bad energy into the new year.

Using actual comments we found online as lyrics, we composed our very own festive song.

And beyond turning the bad energy into good vibes, it gave Singaporeans a solution to their woes: the OCBC 360 account, which always has their best interest at heart.

Over CNY, the song took over social media. Stealing the limelight from CNY classics as a YouTube pre-roll ad. Creeping in between lovely CNY #OOTD shots on Instagram feeds. Serenading people innocently scrolling through Facebook.

And IT accomplishED its mission: to help Singaporeans welcome the new year with good vibes, and a new home for all that red packet money.