What Drives You

💼 DIRECT ASIA CAR INSURANCE

Whether it’s for livelihood, family, passion or practicality, every driver owns a car for a reason.

To get drivers to understand that Direct Asia is here to protect their reasons to drive, we created a campaign that focuses on the moments that matters the most.

📋 MARKETING MAGAZINE’S MARKIES AWARD 2022 — FINALIST (Most Creative – Integrated Media)

📋 MARKETING MAGAZINE’S MARKIES AWARD 2022 — FINALIST (Most Creative – Video)

WE LAUNCHED WITH A 30-SECONDS TVC SPOT.

THE TVC SPOT was supported by OOH & DIGITAL MEDIA BUYS.

Some behind-the-scenes action:

to make the invisible cars look as natural as possible in the tvc, a movable platform was constructed & manually pulled to mimic the action of a real car during the shoot.

certain locations had a different set of road safety requirements. a u-bed trailer was used instead for these locations.

What Drives You

Whether it’s for livelihood, family, passion or practicality, every driver owns a car for a reason.To get drivers to understand that Direct Asia is here to protect their reasons to drive, we created a campaign that focuses on the moments that matters the most.

Whether it’s for livelihood, family, passion or practicality, every driver owns a car for a reason.

To get drivers to understand that Direct Asia is here to protect their reasons to drive, we created a campaign that focuses on the moments that matters the most.