Where You Shop Matters

💼 VISA X SINGAPORE TOURISM BOARD

The year was 2020. Singapore, much like the rest of the world, was struggling to contain COVID-19. Circuit Breaker, 2-person dine-in, 5-person dine-in, Phase 2 Heightened Alert, no dining in— the situation was constantly changing & as a result of the uncertainty, local businesses were suffering.

More than ever, local businesses needed support from Singaporeans. Could VISA help make a difference?

🏅 MARKETING-interactive’S MARKIES AWARD 2021 — SILVER (Most Creative – COVID-19 Response)

🏅 MARKETING-interactive’S MARKIES AWARD 2021 — GOLD (Most Effective Use – Integrated Media)

We dedicated our social pages to the promotion of local businesses.

BITE-SIZED content were created as Instagram stories to introduce singaporeans to local businesses they might not have known of.

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we populated our social pages with DOZENS OF CAROUSELS, each featuring a different local business & its story.

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tactical deals were created in partnership to help drive local businesses’ sales.

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